who we are
Our Vision
Our vision is to bring comfort, simplicity, and reliable quality into everyday life through thoughtful, well‑made products. We aim to make each home feel warmer and easier to live in, one essential at a time.
Our Mission
Our mission is to offer well‑made, reliable products that make everyday life easier. We keep things simple, fair, and clear, so our customers can shop with confidence. We listen, we improve, and we give back through the Hematlal Veljee Foundation. Everything we do aims to bring a little more comfort and trust into every home.
Our team
managing team
Sundeep
Head of Business Development
Roupesh
Chief Executive Officer
product development
Aurelie
Brand & Product Lead
Ismail
Procurement & Brand Manager
Kimberly
Innovation Lead
sales
Louis
Brand & Growth Lead
IT & Data
Inlesh
Data Scientist
supply chain
Shikha
Procurement & Logistics Executive
Aurelia
Procurement & Logistics Executive
graphic & visual
Vincent
Creative Web Designer
customer experience
Dimitri
Customer Service Expert